Go Fabia, Go Happy!
Go Fabia, Go Happy!Watch Video
Skoda - Fabia
What we find from consumer insight is that our target lay more emphasis on the process of discovery and seeking than happiness itself .
Meanwhile , we find out the mainstream lifestyle of the young in china from Baidu database , and pick out several of them like‘ nice food’, ‘street snap’，‘electronica sport’ as the origin of our creative.
As the way of expression , we describe the process by fast cut. Choice the place where the young often go. Through the funny and exaggerated way to express the interesting situation when they seeking happiness. Encouraging them to seek their own happiness.