Go WalkWatch Video
Skechers - Go Walk
'In a world where everybody runs, we walk.' Despite the ever faster rhythm of modern China, there are still a group of people who want to lead a leisurely life at their own pace instead of catching up with others. These people's attitude towards life coincides with Skechers' brand proposition — "follow my own pace." Wearing Skechers, the target group walks more confidently at their own pace.
Using the slogan "This world is spinning too fast, so change your shoes and go walking," we encourage the audience to remove the exhaustion caused by fast-paced life and put on Skechers, retuning to a comfortable state.