A Little Sweet But Not Too Sweet

A Little Sweet But Not Too Sweet

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Oreo Thin

Oreo Thin is the thiner and lighter version of Oreo that is "less sweet" in taste. The Oreo Thin is made for those who’s lifestyle calls for a light and delicate snacking experience. We came up with an idea "a little sweet, but not too sweet” and demonstrated the product attribute by before-and-after metaphors – from overly sweet to less sweet. An overly fluffy poodle became a normal puppy, a pink doll-like dress with too many ribbons transformed into a sleek stylish outfit suitable for someone with a delicate and sophisticated taste. The visualization of the notion of less sweet helps consumers clearly understand the Oreo Thin unique product offering.